poisson process - SERP Analysis

https://en.wikipedia.org/wiki/Poisson_point_process

https://www.probabilitycourse.com/chapter11/11_1_2_basic_concepts_of_the_poisson_process.php

https://ocw.mit.edu/courses/6-262-discrete-stochastic-processes-spring-2011/3a19ce0e02d0008877351bfa24f3716a_MIT6_262S11_chap02.pdf

https://www.geeksforgeeks.org/maths/poisson-processes/

https://www.youtube.com/watch%3Fv%3D5uLxFmhYnl0

https://www.reddit.com/r/statistics/comments/i9t1fq/q_poisson_process_vs_poisson_distribution/

https://pages.cs.wisc.edu/~dsmyers/cs547/lecture_10_poisson_process.pdf

https://mathworld.wolfram.com/PoissonProcess.html

https://www.khanacademy.org/math/statistics-probability/random-variables-stats-library/poisson-distribution/v/poisson-process-1

http://www.stat.yale.edu/~pollard/Courses/241.fall97/Poisson.Proc.pdf