Statistics for Top 10 Results
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1
Les Binet: Avoid pushing brand and performance at the same time
https://www.marketingweek.com/les-binet-brand-performance/
2
Les Binet on advertising effectiveness, attribution ...
https://migroup.com/blog/les-binet-on-advertising-effectiveness-attribution-econometric-modeling-share-of-search/
3
The Long and Short of It: Balancing Brand Building - Woven Agency
https://www.woven.agency/insights/the-long-and-short-of-it/
4
Understanding Marketing Effectiveness with Les Binet
https://www.alpha.one/blog/understanding-marketing-effectiveness-with-les-binet
5
Les Binet: How econometrics is shaping the future of measurement
https://business.google.com/uk/think/measurement/les-binet-marketing-measurement/
6
The Short & Long Impact of Advertising | Les Binet - LinkedIn
https://www.linkedin.com/posts/les-binet-9bb7453_the-short-long-impact-of-advertising-activity-7008096134678073345-l_f3
7
Les Binet on why long-term marketing matters in the age of short-termism
https://www.warc.com/newsandopinion/opinion/les-binet-on-why-long-term-marketing-matters-in-the-age-of-short-termism/en-gb/3307
8
The Long & Short of It: How to Win the Brand-building Marathon - System1 ...
https://system1group.com/blog/the-long-short-of-it
9
[PDF] EFFECTIVENESS IN/CONTEXT
https://downloads.ctfassets.net/ptzdhtf6t0jg/7hlC0oHJIdCqATrkrKINKT/246b2755a78a7872b8e75389aab5203f/Effectiveness_In_Context.pdf
10
How To Build Lasting Brands While Winning In The Short-Term - Medium
https://medium.com/%40pedrohportoalegre/how-to-build-lasting-brands-while-winning-in-the-short-term-0209b7c453b5