kotler, p., & keller, k. l. (2016). marketing management (15th ed.). pearson. - SERP Analysis

https://www.scirp.org/reference/referencespapers%3Freferenceid%3D3155681

https://www.amazon.com/Marketing-Management-15th-Philip-Kotler/dp/0133856461

https://www.pearson.com/en-us/subject-catalog/p/marketing-management/P200000007478/9780133856460%3Fsrsltid%3DAfmBOoqutMjUwnRfDhA-SeFOMIREIrvkKKayk9VjgSXtGMqQRVi4Jdd1

https://www.amazon.com/Marketing-Management-15-Philip-Kotler/dp/9332557187

https://eprints.upjb.ac.id/id/eprint/167/1/A%2520Framework%2520for%2520Marketing%2520Management%2520by%2520Philip%2520T%2520Kotler,%2520Kevin%2520Lane%2520Keller%2520(z-lib.org).pdf

https://sharifstrategy.org/wp-content/uploads/2019/07/%25DA%25A9%25D8%25AA%25D8%25A7%25D8%25A8-%25D9%2585%25D8%25AF%25DB%258C%25D8%25B1%25DB%258C%25D8%25AA-%25D8%25A8%25D8%25A7%25D8%25B2%25D8%25A7%25D8%25B1%25DB%258C%25D8%25A7%25D8%25A8%25DB%258C-%25DA%25A9%25D8%25A7%25D8%25AA%25D9%2584%25D8%25B1-%25D9%2588-%25DA%25A9%25D9%2584%25D8%25B1.pdf

https://cdn.prod.website-files.com/660046015ab8df72ce7737f3/66d6be7dbe1f60c6f2b00716_wamapapiwemixononujape.pdf

https://dspace.vnbrims.org/items/0c7f6bb2-d512-42bb-ba5a-784329214f18

https://www.biblio.com/booksearch/author/kotler-philip-t-keller/title/marketing-management-15th-edition%3Fsrsltid%3DAfmBOooEOqtnZFQzmNuMlk2La17VwUVzOtBZhPB4si-2R_qoI-x82VxO

https://studylib.net/doc/26296459/marketing-management-15e