Which? | Expert testing, reviews and advice - Which?
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 7K |
| 2025-02 | 5K |
| 2025-03 | 5K |
| 2025-04 | 5K |
| 2025-05 | 5K |
| Source | Traffic Share |
|---|---|
| search | 48.05% |
| direct | 46.35% |
| referrals | 3.51% |
| paid referrals | 1.05% |
| social | 0.97% |
| 0.08% |
| Region | Percentage |
|---|---|
| United Kingdom | 91.06% |
| United States | 1.22% |
| IE | 0.86% |
| NL | 0.40% |
| Australia | 0.21% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| which | 37,780 | 377,800 | $0.68 |
| which? | 1,609 | 16,090 | $0.00 |
| broadband speed test | 23,900 | 239,000 | $0.78 |
| internet speed test | 1,507,862 | 15,078,620 | $0.43 |
| which magazine | 1,756 | 17,560 | $1.86 |