Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 37K |
| 2025-02 | 32K |
| 2025-03 | 44K |
| 2025-04 | 35K |
| 2025-05 | 35K |
| Source | Traffic Share |
|---|---|
| direct | 62.09% |
| search | 27.84% |
| referrals | 6.15% |
| social | 2.70% |
| paid referrals | 1.06% |
| 0.17% |
| Region | Percentage |
|---|---|
| United States | 95.84% |
| Canada | 0.67% |
| United Kingdom | 0.28% |
| Australia | 0.17% |
| MX | 0.16% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| ulta | 301,366 | 3,013,660 | $0.84 |
| ulta beauty | 80,277 | 802,770 | $0.70 |
| ulta careers | 3,310 | 33,100 | $0.78 |
| ulta birthday gift | 3,016 | 30,160 | $0.76 |