SoFi: Bank, Borrow, and Invest—All in One Finance App
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 20K |
| 2025-02 | 18K |
| 2025-03 | 21K |
| 2025-04 | 21K |
| 2025-05 | 19K |
| Source | Traffic Share |
|---|---|
| direct | 71.24% |
| search | 24.44% |
| referrals | 3.19% |
| paid referrals | 0.60% |
| social | 0.42% |
| 0.11% |
| Region | Percentage |
|---|---|
| United States | 97.18% |
| Canada | 0.28% |
| India | 0.19% |
| United Kingdom | 0.14% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| sofi | 83,993 | 839,930 | $9.93 |
| sofi bank | 7,313 | 73,130 | $7.52 |
| sofi login | 4,977 | 49,770 | $3.54 |
| sofi careers | 2,299 | 22,990 | $2.72 |
| sofi high yield savings | 4,781 | 47,810 | $7.00 |