REI: A Life Outdoors is a Life Well Lived | REI Co-op
Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 28K |
| 2025-02 | 23K |
| 2025-03 | 30K |
| 2025-04 | 25K |
| 2025-05 | 36K |
| Source | Traffic Share |
|---|---|
| direct | 57.69% |
| search | 31.68% |
| referrals | 6.77% |
| social | 1.90% |
| paid referrals | 1.79% |
| 0.17% |
| Region | Percentage |
|---|---|
| United States | 92.11% |
| Canada | 1.36% |
| China | 0.66% |
| United Kingdom | 0.59% |
| Australia | 0.54% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| rei | 143,772 | 1,437,720 | $1.42 |
| rei outlet | 4,085 | 40,850 | $1.45 |
| rei sale | 2,819 | 28,190 | $1.54 |
| rei anniversary sale | 243 | 2,430 | $2.53 |