Official Rapala® USA Site | Lures, Fillet Knives & Fishing Tools
rapala® has been the world's favorite fishing lure since 1936. today, rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. rapala's reputation stems from a towering list of world record catches, the knowledge of our pro anglers and a history of unwavering dedication to quality. each and every rapala lure is still hand-tuned and tank-tested to assure it has the rapala trademark swimming action that big fish can't resist.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 161.023 |
| 2025-03 | 139.14 |
| 2025-04 | 125.337 |
| 2025-05 | 158.775 |
| Source | Traffic Share |
|---|---|
| direct | 48.25% |
| search | 42.96% |
| referrals | 4.58% |
| social | 2.86% |
| paid referrals | 1.26% |
| 0.09% |
| Region | Percentage |
|---|---|
| United States | 72.10% |
| Canada | 3.30% |
| BR | 2.73% |
| CO | 1.40% |
| SE | 1.33% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| rapala | 2,236 | 22,360 | $0.34 |
| 13 fishing | 662 | 6,620 | $0.71 |