the voice of u.s. pet food makers - pet food institute
we are committed to helping dogs & cats live longer, healthier lives through advocacy and sharing facts on pet food safety, care, and nutrition.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 25.952 |
| 2025-03 | 50.275 |
| 2025-04 | 88.26 |
| 2025-05 | 70.122 |
| Source | Traffic Share |
|---|---|
| direct | 43.54% |
| search | 38.57% |
| social | 10.20% |
| referrals | 6.44% |
| paid referrals | 1.11% |
| 0.09% |
| Region | Percentage |
|---|---|
| United States | 63.69% |
| India | 10.96% |
| Canada | 8.75% |
| PK | 4.96% |
| BD | 4.71% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| pet | 43,992 | 439,920 | $1.17 |
| how are pets good for your physical health | 7 | 70 | $0.00 |
| pet food insitute | 4 | 40 | $0.00 |
| bulk buying because of tariffs for pet owners | 7 | 70 | $0.00 |
| pet food | 2,589 | 25,890 | $7.77 |