Powering Financial Inclusion
Pathward powers financial inclusion for all and is committed to providing a path for people and businesses to reach the next stage of their financial journey.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 105.267 |
| 2025-03 | 133.849 |
| 2025-04 | 150.38 |
| 2025-05 | 169.991 |
| Source | Traffic Share |
|---|---|
| direct | 49.54% |
| search | 41.04% |
| referrals | 7.62% |
| social | 1.29% |
| paid referrals | 0.22% |
| 0.12% |
| Region | Percentage |
|---|---|
| United States | 90.24% |
| MX | 1.75% |
| India | 1.44% |
| PK | 1.16% |
| Canada | 1.01% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| pathward | 1,102 | 11,020 | $4.15 |
| pathward bank | 278 | 2,780 | $4.57 |
| pathward national association | 298 | 2,980 | $3.76 |
| pathward unclaimed property | 215 | 2,150 | $1.26 |