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nidirect is the official government website for Northern Ireland citizens. nidirect brings together lots of information from government departments and agencies, written in language that is easy to understand.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 2K |
| 2025-02 | 2K |
| 2025-03 | 2K |
| 2025-04 | 2K |
| 2025-05 | 2K |
| Source | Traffic Share |
|---|---|
| search | 66.20% |
| direct | 28.12% |
| referrals | 4.82% |
| social | 0.50% |
| paid referrals | 0.29% |
| 0.06% |
| Region | Percentage |
|---|---|
| United Kingdom | 71.93% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| lams ni | 0 | 0 | $0.00 |
| book mot | 1,852 | 18,520 | $2.67 |
| interview questions | 12,786 | 127,860 | $0.30 |
| change mot date ni | 171 | 1,710 | $0.21 |
| mot ni | 516 | 5,160 | $2.03 |