NerdWallet: Finance smarter
NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 31K |
| 2025-02 | 26K |
| 2025-03 | 27K |
| 2025-04 | 25K |
| 2025-05 | 23K |
| Source | Traffic Share |
|---|---|
| search | 72.88% |
| direct | 22.87% |
| referrals | 3.06% |
| paid referrals | 0.96% |
| social | 0.17% |
| 0.05% |
| Region | Percentage |
|---|---|
| United States | 91.66% |
| Canada | 1.96% |
| United Kingdom | 1.02% |
| India | 0.63% |
| Australia | 0.39% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| nerdwallet | 17,292 | 172,920 | $6.75 |
| compound interest calculator | 177,975 | 1,779,750 | $0.47 |
| high yield savings account | 49,105 | 491,050 | $10.82 |
| retirement calculator | 22,343 | 223,430 | $1.92 |
| mortgage calculator | 388,760 | 3,887,600 | $1.27 |