iihs-hldi
the insurance institute for highway safety (iihs) is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 592.194 |
| 2025-02 | 543.562 |
| 2025-03 | 650.915 |
| 2025-04 | 555.115 |
| 2025-05 | 606.082 |
| Source | Traffic Share |
|---|---|
| search | 53.79% |
| direct | 37.54% |
| referrals | 6.19% |
| social | 1.91% |
| paid referrals | 0.50% |
| 0.07% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| iihs | 2,914 | 29,140 | $0.32 |
| safest cars | 1,170 | 11,700 | $0.90 |
| iihs safety ratings | 189 | 1,890 | $0.47 |
| toyota crown signia | 6,799 | 67,990 | $0.76 |