welcome to gov.uk
gov.uk - the new place to find government services and information replacing directgov and business link - simpler, clearer, faster
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 121K |
| 2025-02 | 93K |
| 2025-03 | 105K |
| 2025-04 | 100K |
| 2025-05 | 96K |
| Source | Traffic Share |
|---|---|
| search | 64.04% |
| direct | 27.80% |
| referrals | 5.94% |
| 1.96% | |
| social | 0.21% |
| paid referrals | 0.04% |
| Region | Percentage |
|---|---|
| United Kingdom | 86.26% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| companies house | 62,685 | 626,850 | $2.39 |
| universal credit | 461,758 | 4,617,580 | $1.60 |
| hmrc | 60,585 | 605,850 | $1.89 |
| hmrc login | 36,994 | 369,940 | $0.94 |
| student finance | 32,195 | 321,950 | $1.31 |