Traffic

www.aetna.com

Health insurance plans | Aetna

Global Rank: #3,526

Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here.

Total Visits

10M

Avg. Visit Duration

6:56

Pages per Visit

9.02

Bounce Rate

18.67%

Registration Date

1993-11-02
Visit Trends
Recent website traffic trends over time
MonthTraffic
2025-0115K
2025-0211K
2025-0311K
2025-0410K
2025-0510K
Traffic Sources
Main traffic sources for this website
SourceTraffic Share
direct61.71%
search27.22%
referrals10.40%
paid referrals0.32%
social0.26%
mail0.09%
Region Distribution
Geographic distribution of website visitors
RegionPercentage
United States98.06%
Top Keywords
Main keywords driving traffic to this website
KeywordTrafficVolumeCPC
aetna58,508585,080$1.86
aetna login23,138231,380$1.79
aetna health insurance3,06530,650$5.96
aetna member login1,72617,260$3.46
aetna dental2,50625,060$1.81