AARP® Official Site - Join & Explore the Benefits
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 38K |
| 2025-02 | 35K |
| 2025-03 | 38K |
| 2025-04 | 37K |
| 2025-05 | 38K |
| Source | Traffic Share |
|---|---|
| direct | 68.84% |
| search | 25.41% |
| referrals | 3.91% |
| social | 0.96% |
| paid referrals | 0.73% |
| 0.14% |
| Region | Percentage |
|---|---|
| United States | 96.28% |
| United Kingdom | 0.82% |
| Canada | 0.64% |
| MX | 0.17% |
| ES | 0.15% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| aarp games | 68,104 | 681,040 | $1.82 |
| aarp | 40,870 | 408,700 | $6.88 |
| aarp login | 4,756 | 47,560 | $0.68 |
| aarp scramble words | 4,024 | 40,240 | $0.00 |