The New York Times Store | Official Apparel, Books and Gifts
Unique Gifts, Photography, and Personalized Books from The New York Times
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 157.426 |
| 2025-03 | 172.057 |
| 2025-04 | 190.99 |
| 2025-05 | 189.016 |
| Source | Traffic Share |
|---|---|
| direct | 39.93% |
| search | 27.43% |
| referrals | 24.88% |
| paid referrals | 4.34% |
| social | 3.26% |
| 0.15% |
| Region | Percentage |
|---|---|
| United States | 81.62% |
| Canada | 5.02% |
| United Kingdom | 2.71% |
| NL | 2.09% |
| Germany | 0.96% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| nyt shop | 101 | 1,010 | $1.45 |
| new york times store | 170 | 1,700 | $1.38 |
| new york times for kids | 46 | 460 | $0.00 |
| nyt store | 179 | 1,790 | $1.45 |
| nyt front page | 250 | 2,500 | $5.46 |