Smithsonian's National Zoo and Conservation Biology Institute
always free of charge, the smithsonian’s national zoo is one of washington d.c.’s, and the smithsonian’s, most popular tourist destinations, with more than 2 million visitors from all over the world each year. the zoo instills a lifelong commitment to conservation through engaging experiences with animals and the people working to save them.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 733.526 |
| 2025-03 | 940.172 |
| 2025-04 | 880.466 |
| 2025-05 | 934.929 |
| Source | Traffic Share |
|---|---|
| search | 61.12% |
| direct | 27.06% |
| referrals | 10.45% |
| social | 1.02% |
| paid referrals | 0.28% |
| 0.06% |
| Region | Percentage |
|---|---|
| United States | 91.99% |
| Canada | 1.91% |
| Australia | 1.30% |
| United Kingdom | 0.62% |
| India | 0.60% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| zoo | 52,459 | 524,590 | $0.59 |
| smithsonian national zoo | 353 | 3,530 | $1.50 |
| national zoo | 2,625 | 26,250 | $3.30 |
| dc zoo | 1,727 | 17,270 | $1.23 |
| national zoo washington dc | 151 | 1,510 | $0.89 |